MLS Entry	In the MLS system available to Realtors, we always submit high quality photos, detailed written descriptions, the maximum number of pictures allowed (10), and frequently include Visual Tours where we believe it would reflect a positive impression upon the property. This accomplishes several important factors when selling your home. First it encourages other Realtors to show and view your property to their clients. Also, the information retrieved by Realtor.com and other major home search engines is derived from the local Columbus MLS system. Therefore, the information we input to the local MLS is directly sent to the Nationwide home search engines. It is very important for your property to appear in its best possible manner for entry into the Columbus MLS because it has such a wide marketing reach.
Website Promotion	One of Jim's primary marketing tools is the Internet. With his creation of various websites, Jim drives many (on some days up to 1,000) potential buyers to his websites daily. When listing your home with Jim, you will have your home included on his main page (www.columbus-oh-homes-for-sale.com) as well as other websites he has created more specific to the location of your home. For instance if you were selling a home in Muirfield Village, your home would be added to his www.MuirfieldRealEstate.com website. Or if your home was located in Hilliard, your home would be on his www.HilliardOhioHomesForSale.com site. Jim operates separate domains for the majority of Central Ohio's communities, such as Dublin, Powell, Hilliard, New Albany, Westerville, Worthington, and Delaware County as well as subdivision specific domains such as www.ColtsNeckSubdivision.com, www.WedgewoodSubdivision.com, www.StratfordWoodsHome.com, and more. The key is not only inclusion in these websites, but the search engine optimization Jim utilizes in order to have potential buyers visit his sites to see your home. Please see below further details on how his websites rate in the major search engines!
Individual Website	When you list your home with Jim your home will have its own domain name for your particular home. A sign panel is placed on the regular real estate sign with the web address for buyers to view your home. This allows potential buyers driving by to view your home on the Internet and get a feel what it is like inside and get information about the best features of your home. Having your own dedicated website for your home enables an unlimited amount of pictures to be uploaded and various other features such as school information, neighborhood information, floor plans, and a detailed description of your home. This has unlimited potential and shows your home in the most favorable light. Jim encourages you to visit the site and suggest any changes or offer any other ideas you would like incorporated into your personal website. In our opinion, it is difficult to find a site on the internet that utilizes as many pictures, descriptions, and individual pages for each listing. Our goal is quality and to get the maximum and ideal exposure for your home.
Reverse Prospecting	Jim utilizes a system called reverse prospecting, where he is able to search other real estate agents' clients to determine if they are a match for your home. If so, Jim can e-mail the agent representing the client describing your home that matches the criteria of what their client needs.
Fact Sheets	Each home we list has at least a 2 page full color fact sheet representing the home. In larger homes, and more elaborate homes, the number of pages increases tremendously, while promoting the special features a home includes. In almost every circumstance, fact sheets will be printed on heavy stock 8.5x11 photo quality paper, and will include full color pictures and written text describing the features of your home and if applicable the community.
Sign	Of course a sign will be placed in your yard. In addition, there will be an information box attached to the sign. This will include fact sheets available to buyers or whomever may be stopping by interested in your home. We will refill the box on a regular basis, making sure it is not empty, with a little of your help of course notifying us when there is a low stockpile. Also, the sign has a panel with the web domain of your home for buyers to view.
Magazines & Newspapers	Certain homes will be advertised in print advertisement such as local newspapers & home guides.
Intangibles	Jim's 30 years of experience has created quite a network of contacts within the real estate industry. Jim uses these to promote your home to the community.
Website Search Results	Creating a website for potential buyers of your home is one thing. Driving buyers to that site is another. We have spent countless hours analyzing trends and key phrases buyers use to search and buy a home in the area. From the information gained, we have optimized the search ability of our websites to best market your home to the World through the Internet. Below is a table of key phrases and where Jim's websites are located in the major search engines. Phrase Entered In Search Google Yahoo! Columbus OH Homes Above such National websites as Realtor.com, Homes.com, and NewHomeSource.com #1 #11 Dublin Ohio Homes #2 #8 Dublin Ohio Homes For Sale #2 #8 Dublin Ohio Real Estate #6 #6 & #9 Dublin Ohio Realtor #5 #5 & #10 Muirfield Village Real Estate #1 #2 & #3 Muirfield Village Homes #1 #5 & #10 Columbus Ohio Homes For Sale #21 #61 Hilliard Ohio Homes For Sale #2 #6 Powell Ohio Homes For Sale #2 #12 New Albany Ohio Homes For Sale #3 #4 & #9 Westerville Ohio Homes For Sale #9 #12 & #17 Lewis Center Ohio Homes For Sale #3 #4 Other Central Ohio Communities also search within the Top 10 of both Google and Yahoo! Top 10 Top 10 Neighborhood Specific Searches in Dublin and Olentangy Schools such as "Amberleigh", "Coventry Woods", and others are typically in the Top 5 of both search engines Top 5 Top 5

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